Facebook has made its social networking world more attractive from brands, small business owners, celebrities, etc with its powerful tagging abilities. Now business Fan Page owners can track users who are talking about them and users can feel confident knowing that someone is listening to what they are saying. But, before any of this can happen, the customers have to enter into that relationship by becoming a Fan on your page.
People need to feel like that are part of something
Its simple and basic, psychology 101. People want to feel like they are part of something. Within that something, they want to have a position where they can feel important, respected and productive. Social networking and the people there want the same.
A lot of brands, images and business are passive on Facebook. Its easy to be that way but unless you make your users realize that they might be missing something huge by not being part of your community, they will not feel that passion and loyalty to join and then stay. Retention is key. You have to project an image that your community is larger than life and anyone who does not join it will miss something really important. This stir is important to get people in at least until you become really big. You need features and practices on your page via which you make tagging a really important interaction. This interaction means that you get more and more of your fans to interact with your page on a daily basis. This helps viral branding Facebook Auto Poster Software.
Give your active members the recognition they deserve
Every Fan Page has its most active users. You need to be their best friend. These are the very people who lead others into becoming active users.
You can make your active members feel important by thanking them for their effort, providing them with special rights on your page. Highlighting them on your page. Making them feel important and part of the family is very important. Encourage them to keep up the discussions about your business or brand and to continue tagging efforts. This will also get them to invite their friends to your page which are more credible invites than mass ones.
Make your Content Unique
People are wary of brands. Regular postings that are on websites and blogs just don’t cut it here.
Coupons, free offers, informative articles, etc are very important in getting current users to invite their friends. Try to think of things that people would want to share with their friends and then make that part of your Fan Page.
The Forum has to be full of life
Answer their questions. Talk to them on the forum. Let the Forum breed healthy conversation and discussion.
This always leads to more invites and more people interested in your page.